Employer:<\/b> Michael Page Digital
\nSalary:<\/b> \u00a350,000 – \u00a355,000 per annum, negotiable, inc benefits
\nDate Added:<\/b> 03\/12\/2023<\/p>\n
Our client is seeking a Digital Marketing Manager to lead their digital marketing initiatives, strengthen brand awareness, foster customer acquisition, and drive online sales.<\/p>\n
Client Details<\/strong><\/p>\n Our client is the UK’s leading podiatry supplier and e-commerce reseller, turning over in excess of £9 million per year. They are recognized for our unwavering commitment to delivering high-quality products and equipment to the podiatry industry.<\/p>\n Description<\/strong><\/p>\n Key duties for the role will include:<\/p>\n Digital Marketing Strategy: Develop and execute a comprehensive digital marketing plan that aligns with B2B\/B2C and e-commerce objectives, ensuring effective resource allocation.<\/p>\n E-commerce Optimisation: Oversee and optimize the functionality, user experience, and product listings on our Magento-based e-commerce platform.<\/p>\n SEO and SEM: Implement and manage robust search engine optimization (SEO) and search engine marketing (SEM) strategies to improve online visibility and attract qualified B2B clients and online shoppers.<\/p>\n Content Marketing: Lead content creation efforts, including product descriptions, blog posts, videos, and case studies, aimed at educating and engaging our target audience.<\/p>\n Email Marketing: Plan and execute targeted email marketing campaigns to nurture leads, enhance customer engagement, and boost e-commerce sales.<\/p>\n Social Media Management: Develop and maintain social media accounts, generating compelling content to promote brand visibility, engage with customers, and enhance brand loyalty.<\/p>\n Paid Advertising: Strategically create and manage online advertising campaigns, including Google Ads, to increase lead generation and conversion rates.<\/p>\n Analytics and Reporting: Regularly analyse performance data, track key performance indicators (KPIs), and provide detailed reports on the effectiveness of digital marketing efforts, making data-driven adjustments.<\/p>\n Budget Management: Develop and manage the digital marketing budget efficiently, ensuring maximum ROI.<\/p>\n Profile<\/strong><\/p>\n Suitable candidates will posses a:<\/p>\n – Degree (or equivalent) in Marketing, Business, or a related field.<\/p>\n – Proven experience as a Digital Marketing Manager, with a strong focus on B2B\/Retail\/B2C and e-commerce, along with proficiency in Magento.<\/p>\n – In-depth knowledge of digital marketing tools, platforms, and analytics.<\/p>\n – Expertise in SEO, SEM, and e-commerce best practices.<\/p>\n – Excellent communication skills, both written and verbal.<\/p>\n – Strong project management and organizational skills.<\/p>\n Job Offer<\/strong><\/p>\n My client is offering an opportunity for successful Digital Marketing Manager’s to lead and develop their digital\/traditional marketing platform. They offer a strong base package and bonus structure too.<\/p>\n Application Deadline:<\/b> 17\/12\/2023
\nContract Type:<\/b> Permanent
\nSubmitted Applications:<\/b> 0<\/p>\n