Employer:<\/b> Reed
\nSalary:<\/b>
\nDate Added:<\/b> 02\/05\/2024<\/p>\n
We are currently recruiting for an excellent opportunity with our client based in Lowestoft. They supply their fantastic products to some really exciting clients and also brilliant events internationally. We are looking for a Marketing Executive to join the team and work collaboratively across a variety of tasks. This is fast paced environment where each day is different.<\/p>\n
You will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales and enhance customer retention. The Marketing Executive will also co-ordinate catalogue production, and manage the photography and video production schedules to optimise our enviable marketing communication assets.<\/p>\n
Core Responsibilities<\/p>\n
\u2022 Develop and execute email marketing strategies to drive engagement, nurture leads, promote products offered by the brands.<\/p>\n
\u2022 Build compelling and personalised email content (newsletters, promotional campaigns and automated drip campaigns) using templates with copy writing and asset coordination.<\/p>\n
\u2022 Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.<\/p>\n
\u2022 Ensure alignment of email content with overall marketing initiatives and brand messaging.<\/p>\n
\u2022 Optimise email templates for maximum impact and deliverability.<\/p>\n
\u2022 Oversee and continuously improve the customer journey.<\/p>\n
\u2022 Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.<\/p>\n
\u2022 Stay up to date with email marketing best practices, industry trends, and regulations (e.g. CAN-SPAM, GDPR) to ensure compliance and maximise results.<\/p>\n
\u2022 Coordinating key catalogue and brochure production through all stages including: product selection, pagination planning, creative stages and final print.<\/p>\n
\u2022 Responsibility for photography and video schedule and it’s co-ordination, i.e. photographer briefs, location selection, on-site shoot management and organising image library.<\/p>\n
\u2022 Event & exhibition management and co-ordination.<\/p>\n
About you!<\/p>\n
\u2022 Degree in marketing, communications or related field<\/p>\n
\u2022 Minimum 3 years of experience in an email marketing role<\/p>\n
\u2022 Understanding of CRM<\/p>\n
\u2022 A\/B testing and experimentation to improve email content, subject lines, and calls to action<\/p>\n
\u2022 Strong data analytical skills<\/p>\n
\u2022 Experience using ESP’s<\/p>\n
\u2022 Creative, with the ability to bring together eye catching marketing communications<\/p>\n
\u2022 Impeccable interpersonal, verbal and written communication skills<\/p>\n
\u2022 Highly organized, detail-oriented, and able to work effectively with colleagues.<\/p>\n
This is an office based role, working full time. Free parking onsite. Please apply with your updated CV.<\/p>\n
Application Deadline:<\/b> 02\/06\/2024
\nContract Type:<\/b> Permanent
\nSubmitted Applications:<\/b> 0<\/p>\n