{"id":11301,"date":"2024-04-18T20:32:03","date_gmt":"2024-04-18T20:32:03","guid":{"rendered":"https:\/\/coinsrev.com\/info\/consumer-insights-lead\/"},"modified":"2024-04-18T20:32:03","modified_gmt":"2024-04-18T20:32:03","slug":"consumer-insights-lead","status":"publish","type":"post","link":"https:\/\/coinsrev.com\/info\/consumer-insights-lead\/","title":{"rendered":"Consumer Insights Lead"},"content":{"rendered":"<p><b>Employer:<\/b> Michael Page Marketing<br \/>\n<b>Salary:<\/b> \u00a380,000 &#8211; \u00a390,000 per annum<br \/>\n<b>Date Added:<\/b> 18\/04\/2024<\/p>\n<p>The Consumer Insights Lead will be pivotal in driving strategic and tactical consumer research initiatives to support key FMCG brand growth. This role requires a seasoned professional who can facilitate profound shopper insights into consumer behaviour and  market trends, identifying opportunities for brand and category growth. <\/p>\n<p><strong>Client Details<\/strong><\/p>\n<p>A leading player within the FMCG and Consumer category, with a globally recognised portfolio of brands. This role will provide hybrid working, 2 days per week in Berkshire. <\/p>\n<p><strong>Description<\/strong><\/p>\n<p>The successful Consumer Insights Lead will&#8230;<\/p>\n<ul>\n<li>Lead consumer and shopper insights research for strategic initiatives.<\/li>\n<li>Drive the integration of insights into brand strategy and marketing plans.<\/li>\n<li>Collaborate with cross-functional teams to ensure informed business decisions.<\/li>\n<li>Oversee research agencies to ensure timely and quality delivery of insights.<\/li>\n<li>Foster a culture of insight-driven decision making within the marketing department.<\/li>\n<li>Monitor and report on market trends and consumer behaviour.<\/li>\n<li>Develop robust, actionable insights to drive brand growth.<\/li>\n<\/ul>\n<p><strong>Profile<\/strong><\/p>\n<p>A successful Consumer Insights Lead must demonstrate&#8230;<\/p>\n<ul>\n<li>Proven experience in consumer and shopper insights or market research within the FMCG or Consumer industry.<\/li>\n<li>Excellent leadership and team management skills.<\/li>\n<li>Superior analytical abilities and strong communication skills; able to recommend opportunities for growth and create stories to drive and inspire trend-led business decision-making. <\/li>\n<li>Experience with research tools and methodologies.<\/li>\n<\/ul>\n<p><strong>Job Offer<\/strong><\/p>\n<p>A competitive package and an opportunity to join a leading global organisation. <\/p>\n<p><b>Application Deadline:<\/b> 02\/05\/2024<br \/>\n<b>Contract Type:<\/b> Contract<br \/>\n<b>Submitted Applications:<\/b> 0<\/p>\n<p><a class='btn btn-block btn-primary theme-btn-primary' style='text-align: center; text-decoration: none; margin: auto 0;width: 100%;' href='https:\/\/www.reed.co.uk\/jobs\/consumer-insights-lead\/52501893' target='_blank' rel=\"noopener\"> Apply Now <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employer: Michael Page Marketing Salary: \u00a380,000 &#8211; \u00a390,000 per annum Date Added: 18\/04\/2024 The Consumer Insights Lead will be pivotal in driving strategic and tactical<\/p>\n","protected":false},"author":1,"featured_media":597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/coinsrev.com\/info\/wp-content\/uploads\/2023\/09\/pexels-ruslan-burlaka-140945.jpg","_links":{"self":[{"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/posts\/11301"}],"collection":[{"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/comments?post=11301"}],"version-history":[{"count":0,"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/posts\/11301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/media\/597"}],"wp:attachment":[{"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/media?parent=11301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/categories?post=11301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coinsrev.com\/info\/wp-json\/wp\/v2\/tags?post=11301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}