Employer: Armstrong Lloyd – Marketing Recruitment
Salary: £40,000 per annum
Date Added: 30/04/2024
Are you a Pay-Per-Click (PPC) expert looking to drive commercial growth?
My client is a well-established and growing cloud-based B2B SaaS business with a strong track record and an impressive client base across the UK. Their product plays a vital role in helping customersmaking a genuine difference. With the security of a high-growth trajectory, they seek an experienced PPC Manager responsible for developing and implementing effective PPC strategies, driving quality leads, and partnering with internal teams to contribute to the overall commercial growth of the organization. Offering a fast-paced environment with a unique opportunity to personally develop and be part of a vibrant, collaborative, growing marketing team.
Location: Basingstoke- 3 days per week. Office Location very central and easy to access by car & train..
THE PPC MANAGER ROLE RESPONSIBILITIES WILL INCLUDE:
- Develop and implement effective PPC strategies to achieve lead generation and conversion goals.
- Conduct thorough keyword research and analysis to identify high-value, relevant keywords.
- Create, set up, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and relevant channels.
- Monitor and analyze campaign performance, adjusting bids, ad copy, and targeting to maximize ROI.
- Manage and allocate budgets effectively across different campaigns and channels.
- Develop compelling ad copy that aligns with campaign objectives and resonates with the target audience.
- Collaborate with design and content teams to optimize landing pages for conversion.
- Generate regular reports on key performance metrics, providing insights and recommendations for improvement.
THE IDEAL PPC MANAGER WILL HAVE:
- Bachelor’s degree in Marketing, Advertising, or a related field, or excellent work experience in lieu.
- Proven experience in managing PPC campaigns with a successful track record of lead generation and conversion.
- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
- Experience working across all social channels, including YouTube, Twitter, Facebook, Instagram, etc.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills.
- Google Ads and Bing Ads certifications are a plus.
WHY JOIN THIS BUSINESS AS THEIR PPC MANAGER?
- Be part of a dynamic and fast-growing SaaS company making a significant impact in the industry.
- Contribute to the overall commercial growth of the organization through effective PPC strategies.
- Work with a talented and motivated marketing team in a collaborative environment.
- Opportunities for professional growth and development in a cutting-edge industry.
- Competitive salary and benefits package.
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialize in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
Application Deadline: 11/06/2024
Contract Type: Permanent
Submitted Applications: 0