Employer: Appcast Enterprise
Salary:
Date Added: 04/05/2024
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About The Role
The Expert Digital Manager will be critical to the success of Expert within the Business Unit (BU) to maximize the value of its expert sales & marketing initiatives for the OTC & OH brands in Northern Europe, to increase recommendations and reach of Experts.
The role will be leading expert digital strategy and guiding the execution across the Northern Europe BU, as part of the broader expert strategy among the identified Expert audiences, with the Haleon Health Partner (HHP) expert web platform being at the heart of the digital expert strategy. The role will manage the overarching HHP and media strategy in the Northern Europe BU, collaborating with Cluster digital & data ops managers on local content strategy, strategy for database capture and expansion, activation planning, and analytics; local teams will own the local activation and execution. The role will work with markets to define the digital expert roadmap and investments, based on the go to market model. The role will work closely with the expert team, media and digital teams in the BU and the markets, to identify and execute the right digital points to influence Expert audiences. The role will closely work with the global Expert Marketing team to deliver the digital and data agenda across the Expert universe in the BU. The role will collect, identify and share best practices to enable markets within Northern Europe to amplify measures successfully for adoption of the HHP.
This role will report into the Expert Lead on BU level, partnering with the 4 market clusters across Northern Europe (9 markets) and supporting them to ensure the HHP and its activation are incorporated into the planning process to enable them driving a full end to end plan.
Key Responsibilities
- Localize the global expert digital strategy in the Northern Europe BU, with focus on leading delivery of the HHP.
- Further developing and implementing a 3-to-4-year expert digital go to market, across all categories to achieve the delivery of an omni-channel HCP experience including driving the effectiveness and efficiency of expert media for Northen Europe Business Unit
- Rollout and activate the HHP across the Northern Europe BU across priority expert audiences.
- Deploy global content strategy for the HHP for priority expert audiences, ensure the optimization and maintenance of the HHP.
- Plan management and expansion of the customer base, drive the 1P data strategy – Acquire, Consent, Segment, for 100% of our core Expert audiences.
- Manage the data capture of the HHP to learn from healthcare professionals interaction and develop suitable E-CRM programs, in line with global process and expert strategy.
- Work alongside media team to activate across priority media digital channels against global investment guidelines and media sufficiency framework, and with audience activation manager to define expert media target audiences, and champion the implementation of expert media digital plans in markets
- Deliver BU performance metrics for the HHP including target setting, tracking, and reporting, supported with clear lead measures to evaluate activation and identify best practice.
- Own the understanding of expert digital media performance. Track performance and KPIs of the HHP, campaign performance and site metrics
- Scale best practices and share insights and learning with the expert team, brand teams and global.
- Ensure the HHP is keyed into other Haleon processes – such as local sample forecast and fulfilment, adverse events reporting and consumer response.
- Provide full support of the annual brand commercial planning process, including the resource levels and channel activation plans required for the HHP in Northern Europe.
- Collaborate with BU digital & data ops managers, local expert teams, BU media and digital acceleration teams, global category expert digital team, and media agency on all of the above.
- Lead the digital governance process for the HHP activation.
- Work with BU capability manager to develop expert digital marketing capability across the BU
- Being super user of relevant Haleon reporting / data systems, understanding the uses for each system and ensuring both are functioning correctly for continued customer experience
- Ensure key activities are compliant and in line with global monitoring team processes.
Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above.
The information that you have provided in your cover letter and CV will be used to assess your application.
Qualifications & Skills:
Application Deadline: 15/06/2024
Contract Type: Permanent
Submitted Applications: 0