Employer: Appcast Enterprise Salary: Date Added: 24/03/2024
Entity:
Innovation & Engineering
Job Family Group:
IT&S Group
Job Description:
BPme is our key strategic consumer app in bp, bringing together mobility and energy needs and rewarding customers as they go. For bp consumers, BPme is a rewarding, personalised, digital service making all of their energy, mobility and convenience needs easy.
The BPme app is truly global, supporting millions of consumers across 7 major markets with more to follow. The number of consumers registering with BPme has continued to double each year since the app launched in 2017.
In support of our organisation’s purpose of being customer centric and always responsive to changing customer needs, our aim with BPme is to continuously delight and surprise customers and provide the best possible experiences across the BPme mobile app and relevant web channels. From a business perspective, we want to drive a digital step change and create a benchmark for other bp products, especially in the B2C space.
Now is a truly exciting time for our BPme app. We continue to strengthen our relationship with our BPme consumers, listening, gaining insights and seeking to anticipate consumer needs and trends through the use of data based analysis. Based on these insights we continue to transform the features and services we offer our consumers through the app and web channels – evolving from allowing consumers to conveniently pay for their fuel through to enabling consumers to order food and drinks from our stores whilst being rewarded.
To provide the best experience for our customers, we are also transforming the technology that underpins the tailored experiences. Our ambition is to provide a flexible and modular eco-system of services and technologies, brought together through products that create connected experiences for the customer that they can access through the channel of their choice. These technologies will allow us to enter new markets quickly, add and remove local features based on consumer insights and feedback and allow us to try new features easily and scale safely.
As the Senior Digital Product Manager for BPme you will be responsible for ensuring the Bpme vision continues to resonate with our consumers and lead the execution of the strategy to achieve ambitious commercial goals and desired outcomes. You will ensure consumer engagement channels have a consistent customer experience, across mobile app and web where the BPme program is represented. You will ensure we continuously engage with our customers and gain valuable insights to further inform our strategy and ensure the product backlogs reflect the right priorities. You also need to be comfortable and be able to operate effectively in a highly matrixed organization, influencing and collaborating with key stakeholders to achieve the right outcomes.
The role is truly global as you will work with Product Managers and Digital Marketing Managers across our key BPme markets as well as engaging stakeholders in potentially new markets for the app. You will work closely with colleagues in our Customer & Products organization and the discipline leads across the engineering, design and architecture teams that develop the product. Such is the profile of BPme, you need to be comfortable engaging and communicating at all levels of our organization and be able to provide clear concise communication on the progress and performance of the product.
Recognising the ambition we hold and the vision we have for Bpme, this is a very exciting and high-profile role in our Innovation and Engineering organization, and one that will play a key part in our continued transformation. This is an opportunity to make a difference to ensure we embed solid technical knowledge into the mobile and web channels to ensure we deliver against our consumer engagement channel vision for BPme mobile and web.
Key Accountabilities:
Sets the vision for the product
Overall Digital Product Strategy proposition development based on market research and goals of the business for value generation
Responsible for driving the product growth strategy, analytics strategy and performance management and reporting.
Development of strategies to increase adoption and usage of digital product in line with customer lifecycle – acquisition, retention and churn prevention strategies
Ensures continual testing of concepts, hypothesis and MVPs with consumers
Promotes a Customer centric mindset – guide our thinking and behaviour in delivering better experiences for our customers
Responsible for understanding and owning the holistic customer experience within the digital channels, solving customer pain points and ensuring all features sit well alongside each other
Collaborates with the Consumer Mission Leads and Marketing teams to define and prioritize the roadmaps to underpin the strategy
Works with Product Managers on planning and maintaining an up to date delivery roadmap with a clear focus on business value and associated KPIs and value measures
Brings together different disciplines from Engineering, Product, Design and Architectire to support alignment across the roadmaps.
Identifies integration opportunities between capabilities and ensures optimisation of applications for improved design and user experience
Manages ongoing prioritisation of product backlogs across the markets
Takes care of the overall milestone planning, execution, delivery and release of complex cross-team engineering initiatives
Provide visibility of deliverables to stakeholders and the wider team
Highlight delays and blockers to stakeholders as required to assist the delivery function.
Guides teams to reflect and identify improvements and successfully embed new approaches that move them towards high performance. Identify frequently occurring technical blockers, and work with teams to get them resolved.
Ensures common performance management tools are used in partnership with other teams and enables visibility and transparency of performance and value generation through reporting dashboards
Relationship management with a wide range of senior business stakeholders
Oversees product maintenance and support
Manages product incidents and trade-off decisions on priority (hot fix versus new functionality)
Essential Experience:
Experience of leading a global or multi-market digital product, ideally with a B2C focus
Mobile App and web channel and product experience.
Experience in mobile app and web analytics and analytic platforms with an Ecommerce and loyalty understanding.
A customer-centric mindsetUnderstand and appreciate t
