Employer: Major Players Salary: £50,000 – £70,000 per annum Date Added: 10/01/2024
JOB TITLE Head of Digital Marketing
Job Summary
We are currently partnered with one of the largest talent and influencer management companies in Europe, who represent many of the biggest names and celebrities in the UK across the entertainment, music, sports, podcasts and digital-first talent! A rare and exciting opportunity has arisen for a Head of Digital Marketing to join the digital team, creating and defining strategic plans for their talent and influencer clients to scale their social and podcast audiences through digital marketing expertise.
Key Responsibilities
Develop and execute digital marketing strategies across eCommerce, email, podcasts, affiliates, paid social, SEO, SEM and innovative social/ series growth tactics
Collaborate closely with client teams to identify opportunities for digital growth and revenue generation
Devise actionable strategies for clients to grow podcasts and social audience to maximise reach, engagement and conversion rates
Boost client social channels, increase engagement and convert casual followers into active purchasers
Analyse and report on data and insights to identify opportunities for growth, engage new audiences and optimise content for each platform
Develop digital strategies to increase subscription and product revenue (patreon, newsletters, books, ecomm, affiliate revenue)
Skills & Experience
Extensive senior digital marketing experience, ideally within talent management, entertainment or DTC/ecomm.
Experienced in growing digital audiences, increasing engagement/subscriptions and driving commercial results
Digital expertise across SEO, paid social, affiliates, email and customer acquisition
Target and data-driven with the ability to report and make commercial decisions based on marketing KPI’s
Strong leadership skills, confident in working with SLT and stakeholders
Location & Workplace Policy
London, hybrid working
Salary & Benefits
£50,000 – £70,000 depending on experience plus excellent benefits
If you would like a confidential chat about this role or your next career move, then please get in contact with me: DD: + or connect via LinkedIn: Jodie Clayton.
Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: diversity-equity-inclusion/
