Employer: Michael Page Marketing Salary: £80,000 – £90,000 per annum Date Added: 18/04/2024
The Consumer Insights Lead will be pivotal in driving strategic and tactical consumer research initiatives to support key FMCG brand growth. This role requires a seasoned professional who can facilitate profound shopper insights into consumer behaviour and market trends, identifying opportunities for brand and category growth.
Client Details
A leading player within the FMCG and Consumer category, with a globally recognised portfolio of brands. This role will provide hybrid working, 2 days per week in Berkshire.
Description
The successful Consumer Insights Lead will…
Lead consumer and shopper insights research for strategic initiatives.
Drive the integration of insights into brand strategy and marketing plans.
Collaborate with cross-functional teams to ensure informed business decisions.
Oversee research agencies to ensure timely and quality delivery of insights.
Foster a culture of insight-driven decision making within the marketing department.
Monitor and report on market trends and consumer behaviour.
Develop robust, actionable insights to drive brand growth.
Profile
A successful Consumer Insights Lead must demonstrate…
Proven experience in consumer and shopper insights or market research within the FMCG or Consumer industry.
Excellent leadership and team management skills.
Superior analytical abilities and strong communication skills; able to recommend opportunities for growth and create stories to drive and inspire trend-led business decision-making.
Experience with research tools and methodologies.
Job Offer
A competitive package and an opportunity to join a leading global organisation.
