Employer: Antony James Recruitment Ltd Salary: £50,000 – £70,000 per annum Date Added: 06/02/2024
My client, a Digital Marketing agency, is looking to recruit a Digital Marketing Director whose role will be to lead the strategising, planning, communications, reporting and growth initiatives of your client accounts. If selected, you will:
Serve as a credible, trusted partner and advisor to your clients, working with them to plan, forecast, and implement digital campaigns
Develop and define our client’s digital media strategies for:
Monthly and Annual Planning
Campaigns
Always On
Tactical
A deep understanding of growth marketing within the B2B sector and how best to apply this methodology to grow revenue for clients
Present the digital strategy to the client in collaboration with the channel lead and/or partner agency
Demonstrate and show an unrivalled understanding of the digital landscape, industry tools, and data interpretation
Ability to set KPIs in accordance with industry benchmarks aligned to client budgets and their needs.
Audience mapping and segmentation abilities to enable excellent targeting
Research on consumer insights
Able to plan and execute with small to large media budgets
Enable delivery of forecasting and performance reporting
Interrogate data, campaign results, market trends, and competitor insights to identify opportunities and anticipate any issues that might lead to a lack of performance
Coordinate the preparation of immaculate client-facing presentations to deliver your strategies in a way which is clear and compelling to the client.
Keep a keen eye on your clients’ commercial value to the agency, forecasting revenue on a monthly and yearly basis and up/cross-selling relevant services and channels whenever the opportunity arises
Nurture and develop your direct reports, maintaining regular one-to-one sessions and identifying all training needs that might emerge
Maintain the agency’s high client retention rate by developing and fostering long-lasting client relationships
Use both the organisations proprietary technology and third-party technology and tools for planning, reporting and campaign insights
Maintaining a thorough understanding of your clients’ sectors and market trends, thus positioning the business as an expert in the area
Qualification & Skills
Minimum of 8 years experience in agency and/or in-house digital marketing manager/director or similar position
Impeccable knowledge of digital marketing and the key digital channels and their challenges – SEO, PPC, Display, Social, Web, Content and Creative in particular
Advanced report writing, data analysis and interpretation skills
Impeccable project management skills
Skilled at prioritising and managing both your own and your team’s time across multiple clients in a fast-paced working environment
Credible leadership skills, capable of motivating agency teams and promoting the trust of our clients
Highly motivated, undaunted by rewarding hard work, and passionate about digital
Extensive knowledge of digital paid media, reporting and strategies
Experience managing creative & content teams and outputs
Experience managing SEO outputs and strategies
Good knowledge of digital analytics and associated tools
A firm understanding of e-commerce and the challenges particular to online retail
Advanced Excel skills, with a focus on data analysis and commercial forecasting
Excellent persuasive writing skills and a keen eye for detail
Excellent interpersonal, communication and negotiation skills
A proven track record of proactively identifying business opportunities, problem-solving and creative thinking
Brilliant networking skills, confidence in developing new relationships
To apply, please email an up to date copy of your CV along with details of your salary expectations and notice period.
